Thursday, August 8, 2013

Start something with a purpose and you'll find your own luck: Andy Middleton

"At the end of the day, play is far more important than work. Work is a myth that was invented for consumerism... to persuade us to live for forty years doing rubbish stuff so that eventually we can retire and do nice things for a few years before you die."
 --  Andy Middleton

Andy Middleton is a maverick thinker. He shares his family story with us and his life long pursuit of knowledge on learning through the principles of nature and the importance of connecting the rules of nature to the way we design our businesses. He tells us why we need to put our values at the heart of what we do. Why play is far more important than work. And if we can do the most important thing to us for a living, why we will never work again in our lives.