Thursday, July 16, 2009

Renaming an Icon

The 'Willis Tower' gives me the willies.

When Chicago residents go to bed Thursday night their beloved Sears Tower, one of the world's iconic skyscrapers and the tallest building in the U.S., will no longer be the Sears Tower. It will be Willis Tower.

Mayor Richard M. Daley and others will join the building's owners at a ceremony Thursday to officially rename the tower after Willis Group Holdings, a London-based financial services company that secured the naming rights as part an agreement to lease 140,000 square feet of space in the tower. -- FOX News

Drawing of HMS Victoria by William Frederick Mitchell

Sailors believe that it is unlucky to alter the name of the ship. Does the same folklore apply to buildings?

Many tales are told of vessels which were lost after such a change. The HMS Victoria which sank in a tragic accident in 1893 being one of the most notable of these.

But after scouring the Internet, I have found no mention of a building having "bad luck" after a change of name. It would seem that architects aren't superstitious types. Neither are pilots.

Symbol and motto of Spartan School of Aeronautics

"Knowledge and Skill Overcome Superstition and Luck"

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